(Not) Trailer Trash

Now, I’ll admit to not knowing much about book trailers, other than that I haven’t seen many good ones. Are they really necessary? Can they boost sales? Yeah, maybe if they’re being screened at your local Cineplex or during the commercial break of American Idol, you may see your Amazon numbers creep up. But when it’s just a speck of data hoping to be noticed in the endless ocean of the Internet … nah, I just don’t know.

Maybe it’s that I don’t understand them, but let’s be honest … how often have you watched a book trailer and thought, holy shit, I have just GOT to read THAT? The truth of the matter is that most book trailers are not very good. So I was a little concerned when ChiZine Publications sent me the link to the trailer for WESTLAKE SOUL.

Oh God, I thought. This is going to be awkward.

And then I watched it …

Is it necessary? Hell, I don’t know. Can it boost sales? I’m not sure. But one thing I am sure of is that ChiZine have once again raised the bar when it comes to quality. Simply put, this is one of the best book trailers I have EVER seen. It’s made me rethink what a trailer can—and indeed should—do. Okay, I’ll admit to a certain bias; it’s for my book, after all.  But bias isn’t blindness. I’ll call it like it is.

I’ve posted it below. Take a look, see what you think …

A very special tip of the hat to Helen Marshall, Managing Editor at ChiZine Publications, who did such an incredible job with this. And another grateful doff to Steve Tassie, who lent his voice in the coolest possible way.



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